MediaSpan, a provider of digital content management and online marketing solutions for media companies, has added a senior vice president of sales for online services to its executive management team lineup.

Filing the new post is Tony Formichelli, a former sales manager at WOR Radio in New York. Formichelli has more than 25 years of experience in sales. He will be responsible for online product sales and services as well as business development for the online services unit of MediaSpan. Formichelli will be based in New York.

MediaSpan’s headquarters is in RTP.