HOLLY SPRINGS,The Hanover Company, which is developing the Lofts at Lakeview complex in Durham, has signed a multi-year contract for marketing and public relations services with 919 Marketing.

The Hanover Company, which is based in Houston, focuses on development of multi-family residential properties.

919 Marketing will provide strategic planning, brand development, print and digital sales material and public relations for the Lofts at Lakeview complex. It is located near the Duke University Medical Center. The complex is scheduled to open in July.

“We’re excited to build a brand around the impeccable design, superb amenities and upscale urban lifestyle experience of the Lofts at Lakeview,” said David Chapman, 919’s chief executive officer. “Our company continues to grow and expand its footprint throughout the Carolinas and the Southeast by helping companies accelerate market awareness and brand preference through sound marketing and public relations strategies.”

Cynthia Birdwell, director of marketing of The Hanover Company, cited several reasons for picking 919. “We were very impressed with the quality of marketing firms in the area, however, 919 offered the winning combination – a proven strategic planning methodology, a successful track record marketing upscale products and a strong body of creative work,” she said.

919 Marketing is based in Holly Springs.

919 Marketing: www.919marketing.com