Lynn Brewer, a former executive at Enron, and author of “Confessions of an Enron Executive: A Whistleblower’s Story” puts a different spin on the acronym ROI in the latest isse of SAS magazine.

“Putting a price on integrity isn’t easy. But it’s pretty clear that the world is looking beyond the balance sheet. In fact, ROI means ‘return on integrity’ as much as ‘return on investment’,” she writes. “Has your organization heeded Enron’s lessons? How about your stockholders? How do they define ROI?”

For details, see: www.sas.com/news/sascom/2005q1/feature_enron.html