Nando Media, one of the first newspaper company efforts to capitalize on the Internet, has a new name.

The McClatchy Company, which purchased Nando’s parent — The News & Observer of Raleigh — in 1995, said Monday the online media arm would now be called McClatchy Interactive.

Nando was launched by The N&O in 1994. Nando is shorthand for The News & Observer.

“McClatchy Interactive better represents who we are today and better identifies the increasingly important contributions our interactive operations make to McClatchy’s overall success,” said Christian Hendricks, vice president for interactive media for McClatchy, in a statement.

McClatchy interactive works with some of the largest newspapers in the United States and provides a variety of web-based services.

The Parent McClatchy company is based in Sacramento, CA.