Quaero, a provider of customer marketing solutions, has formed a partnership with Balanced Scorecard Collaborative to offer a broader array of services.

Balanced Scorecard offers corporate strategy, development and execution services while also offering leadership programs.

“There is currently a gap in the market of companies who can provide the range and depth of expertise we are providing with this partnership,” said Ken Demma, Quaero’s senior vice president of marketing effectiveness.

“It is difficult to find the appropriate mix of strategy, development and execution-related capabilities necessary to enable and support today’s customer initiatives,” he added.

Quaero offers marketing effectiveness consulting services, marketing automation, turnkey solutions and CRM outsourcing.

Quaero: www.quaero.com