Market Central is selling its eCommerce and call center in order to focus on its intellectual property portfolio, including search engine technology.

The company said it has signed a letter of intent to sell the call center and eCommerce group in Jacksonville, NC, for stock in Customer Linx. The stock is worth at least $1.1 million, Market Central said.

“We made the strategic decision to focus our resources and efforts on our best opportunity to create long-term shareholder value,” said Doyal Bryant, chief executive officer of Market Central, in a statement. “The sale of this non-core asset streamlines Market Centrals’ corporate structure and has several beneficial effects on the balance sheet. Strategically, it provides the management team with better focus and time to cultivate our core assets in next generation search and intelligent document recognition technologies.”

Market Central: www.marketcentral.com