BP Products North America will use software from Chapel Hill based Integrify as part of its request and approval management system.

BP Products, a huge provider of petroleum and natural gas, said it chose Integrify’s iApprove software suite for use in handling approvals in marketing programs, land purchases and zoning construction. These formerly paper-based processes will now be handled on the web.

“Using Integrify’s iApprove solution, BP will be reducing costs and increasing productivity by streamlining the request and approval processes for spending approvals related to facility improvements, marketing programs, as well as land purchases and development,” said Bradley Feitl, capital planning coordinator of BP.

“iApprove also provides greater visibility into our key business processes,” he added. “As a result, we have better operational performance. And since it is available as a service, we are able to implement our solutions very quickly and achieve a high return on investment.”

Users can log in over the Internet to submit requests, check on status updates, review and approve requests, and pull activity reports, Integrify said.

Integrify: www.integrify.com