Bryan Amaral is back in the CEO’s chair as head of a new company.

Amaral, the founder of ImageWare, became a vice president when his firm was acquired by Symbol Technologies in 2003. This week, Amaral announced he had left Symbol to start a new firm known as Retaligent Solutions.

Retaligent is focused on software that will give sales floor associates on-the-spot customer information. The firm calls the application “personalized one-on-one selling”.

The company will make its debut at a trade show in New York City on Jan. 16-19.

Spencer Trask, a venture capital firm based in New York City, provided the deal’s financing, but the amount was not disclosed.

“Retaligent reached an agreement that enabled us to acquire retail mobility software rights from Symbol,” Amaral said in the announcement of his new firm’s launch. He added that Symbol would be part of Retaligent’s partner program.

“We plan to leverage Symbol’s leadership in enterprise mobility solutions as well as its base of customers and worldwide partner network,” Amaral added. “This will reinforce Symbol’s position as the enterprise mobility solution provider of choice in the retail environment and will establish the Retaligent software suite as the de facto software standard for on-the-floor retail mobility.”

Symbol is based in New York.

Retaligent is calling its product “Clarience”. It can be run on multiple devices, including PCs and wireless tablets, and utilizes a web interface. Amaral wants to link sales forces with point of sale merchandising and back-end customer relationship management software.

The new firm is building on some of the relationships established with clients by ImageWare. Amaral said the company already has interest in the product from multiple retailers in various segments.
ImageWare developed CRM and customized software solutions for the retail industry. Amaral has more than 20 years of experience in retail.

Spencer Trask, a leading venture capital firm based in New York City, provided financing for the transaction.