Veteran entrepreneurs Scott Place and Larry Laws are teaming up to launch a new business focused on sales consulting and telesales.

Maverick Sales is designed to help businesses looking to generate more sales leads while providing them with consulting and other services.

Place is the founder of Maverick Marketing, a provider of marketing and public relations services. He and Laws worked together at Tech Resource Group, one of the early leaders in customer relationship management training and services.

“Entrepreneurial companies frequently experience challenges in their sales efforts, whether it be in the area of sustained lead generation or the need for consulting services to begin the sales process,” Place said in a statement. “Maverick Sales will complement and improve companies’ sales efforts by boosting lead generation, easing sales team pains and fueling company growth.”

Maverick Sales is already working with a number of clients, Place said.