IBM is launching a new industry group to drive sales of its emerging “Power” chip, and one of its supports is Raleigh-based Red Hat, NewsFactor reports.

The group was created to help tout the new Power chip, and a special emphasis will be placed on the Chinese information technology market, NewsFactor says.

Red Hat recently launched its own effort to drive Linux sales in China.

“ represents a worldwide community of developers, tool providers, manufacturers, and leading brands uniting to lead a new era of open hardware innovation by collaborating on industry standards and delivering ground breaking applications based on Power Architectur technology,” the web site says.

Other members include Novell and Sony plus several Chinese chip manufacturers.

The Power chip will be used in the new Sony PlayStation game platform but has many other applications, especially for 3D technology and high definition televisions.

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