Duke’s Fuqua School of Business and CFO magazine are launching a joint venture to co-produce a series of chief financial officer surveys.
The new survey will be called Duke/CFO Magazine Business Outlook.
The first survey is due to be released in December, Duke said in a statement.
Duke has produced its own surveys since July of 1996. The Fuqua surveys included CFOs from both public and private companies across a variety of industries. In September, the CFO survey said respondents were concerned about the general economic situation, healthcare costs and terrorism.
CFO magazine launched its Global Confidence Survey four years ago. The magazine, which has a readership of 450,000, is part of CFO Publishing Group, which is part of Economist Group.
“Our new partnership will take the study to a higher level because of the magazine’s ability to reach inside the world’s largest corporations and delve into the opinions of their CFOs,” said John Graham, professor of finance at Duke and director of the survey, in a statement.
Graham said that a paper produced at the University of Chicago School of Business found the CFO magazine surveys to be “free of selection bias and response bias and that the CFOs’ predictions accurately anticipate the actions of responding firms.”
Graham said that linking the magazine and Duke surveys “will make the survey even more relevant and instructive for corporations.”
Duke surveys: www.cfosurvey.org
CFO magazine: www.cfo.com
