“Good things are happening — great things are happening — at the company formerly called PowerByHand.”

Thus went a conversation between a knowledgeable source and Local Tech Wire on Thursday.

A few minutes later, the news was confirmed.

PowerByHand has a new name — Motricity — plus a huge, new bankroll and a high-profile investor.

Motricity, which is to unveil its new identity next week at the CTIA Wireless IT & Entertainment conference in San Francisco, has landed a whopping $27 million round of venture capital. Leading the round is Technology Crossover Ventures, which is based in Silicon Valley.

All of Motricity’s existing investors — including Wakefield Group in RTP and Noro-Moseley in Atlanta, also participated in the round. Others involved are New Enterprise Associates, Intel Capital, and Massey Burch Capital.

Management remains the same, including Ryan Wuerch as chairman and CEO, and Jud Bowman as president and chief operating officer.

Bowman founded Pinpoint, which was acquired by PowerByHand. The merged company was relocated to Durham from Tennessee.

The name change is intended to identify Motricity’s “unified solution for mobile content deliver and the company’s vision of empowering any mobile user to transform their device into a highly personalized extension of their life,” the company said in a statement.

The new financing and name change were to be announced on Monday, but Triangle media got wind of the changes.

“You know what this community is like” another source said to LTW. “You can’t keep anything secret.”

Motricity is making a major play in the growing wireless content marketplace — from selling ebooks to developing applications for a variety of devices. It has already formed strategic partnerships with companies such as Microsoft, PalmSource and Intel. Customers and distribution partners range from Amazon.com to Verizon.

“TCV has been actively analyzing the mobile content market for the last several years and has concluded that Motricity is ideally positioned to become the global leader in mobile content distribution solutions,” said Will Griffith, general manager at Technology Crossover Ventures, in a statement.

Griffith and Rick White, CEO of TechNet, join Motricity’s board of directors.

Motricity: www.motricity.com