ChannelAdvisor is expanding its offerings for eBay merchant customers with a new “store” offering.

The application is part of its Merchant edition platform. It allows eBay merchants to create and manage listings and ecommerce sales through one inventory database. It also includes a set-up wizard for quick setup.

Store functionality includes: ability for customers to buy without having to wait for an auction to close; offer wider variety of products; offer in a more cost-effective fashion an entire inventory.