Definition 6, a digital marketing and IT technology firm based in Atlanta, says it has acquired Spin Communications, which is based in Greensboro.

Definition 6 says the acquisition is part of its plan to enter the Carolinas markets.

“Spin’s design talent, and creative and client portfolios complement our existing offerings,” said Michael Kogon, CEO of Definition 6. “This was an opportunity to accelerate our entry into North Carolina while growing our design, marketing and business development teams.”

Gary Smith, president of Spin, and two other Spin managers will join Definition 6. Ian Joyce will be vice president of marketing and Joe Soler will serve as creative director. Definition 6 said it would retain all former Spin personnel and will add additional staff.

Definition 6, which was founded in 1997, offers services such as information architecture, customer relationship management, Internet-based business systems, strategy, interactive marketing, infrastructure solutions and hosting.

Definition 6: