The selection of a new chief marketing officer has been a major stated goal of Bill Owens since he took over as chief executive officer at Nortel earlier this summer.

He filled the post early Monday.

Clent Richardson, a former executive at T-Mobile and Apple, takes over the chief marketing post effective Oct. 1, Nortel announced before the markets opened Monday.

Nortel has been revamping its management and organizational structure following a series of financial missteps. Owens is leading that effort.

Richardson is not a new face at Nortel. He joined the company in April to lead enterprise global marketing.

Nortel said Richardson will lead a new global marketing organization within Nortel and also will serve on its global executive management strategy group. He will report directly to Owens.

“Nortel Networks is at an important inflection point, and we are focused on driving substantial improvement in our business model and the way we address customers,” Owens said in a statement. “Critical to taking Nortel Networks to the next level is the addition of world-class marketing talent and leadership. We need marketing that is as good as our technology, and elevating Clent Richardson to chief marketing officer is the pivotal first step toward transforming Nortel Networks into a marketing-led organization.”

Richardson was chief sales and marketing officer at T-Mobile. At Apple, he was vice president of worldwide developer relations and solutions marketing.

“Nortel Networks is transforming itself from a traditional telecom player into a marketing-centric services, software and solutions company,” Richardson said. “The marketing opportunity is to leverage our outstanding technology, unmatched customer base and talented worldwide team to tell our story in a whole different way with the aggressiveness and confidence befitting a leader. My job is to be a catalyst, harness renewed passion from our global team, and drive profitable growth.”