Discovery Communications, which operates The Discovery Channel, has picjed video-on-demand applications from N2Broadband to support propduction of VOD content.

“The VOD market continues to grow, and content providers need better tools to produce and distribute VOD content,” said Reggie Bradford, president and CEO of N2 Broadband, which is based in Atlanta. “N2 is thrilled to provide open standards-based solutions to entertainment leaders like Discovery Communications to support their long
term on-demand programming strategies.”

N2 Broadband has developed one-click encoding applications for editing content, inserting ads, and other content. Its Xport products are already used by such firms as HBO, Starz-Encore, Time Warner Cable and Comcast.

Discovery Communications also produces TLC and Animal Planet.

N2 Broadband: