PDV, a European online direct marketing company, is moving to hosted ad management solution from Accipiter rather than applications incorporated into its own network.

The hosted AdManager option from Accipiter will give PDV a more reliable solution for real-time user registration database updates, according to Accipiter.

PDV operates four web sites that produced more than 25 percent of United Kingdom entertainment and competition-based traffic, according to a July survey by Hitwise.

Accipiter: www.accipiter.com