A variety of speakers from some of the world’s leading companies headline the agenda for ChannelAdvisor’s third annual “Strategy Summit”.
Panel discussions and individual presentations will focus on how companies can succeed in selling merchandise on the Internet’s leading marketplaces, such as eBay, shopping engines and comparison sites.
The lineup includes representatives from IBM, Motorola, eBay, Forrester Research, Best Buy, Nokia and Stanley Tools.
“At the third annual Strategy Summit we will discuss “The Search for the Ultimate Multi-Channel Strategy” and learn how our Fortune 500 clients have leveraged online channels,” says Scot Wingo, chief executive officer and president of ChannelAdvisor. “Please join us for our annual industry-wide forum to learn about the benefits and challenges of selling via online channels including marketplaces, shopping engines and comparison sites.”
The invitation-only event is set for Sept. 27-29 in RTP.
Other companies participating will be Amazon, Yahoo and America Online.
In addition to panel discussions, attendees will discus case studies and best practices. Speakers include:
Dana Stalder, VP Corporate Development at eBay on “Exploding the Myths: What You Don’t Know About eBay Buyer Demographics CAN Hurt You”
Carrie Johnson, Senior Analyst at Forrester Research on “Harnessing the Momentum of Online Sales Channels”
Brian Hungerford, Director of Inventory at Best Buy on “Why the No. 1 Consumer Electronics Retailer Sells on eBay: Augmenting traditional channels at key points in the product lifecycle”
Paul Fagan, Manager Web Marketing at IBM on “The Multi-Channel Strategy: Taking advantage of public and private marketplace synergies”
Pam Arrigo, Global Business Development Manager at Motorola on “International Channel Development: Serving distributors and dealers on four continents from a single platform”
Joe Scarpantonio, Manager Company Store/eBay Sales, and Kristin Waltz, Inventory Exit Coordinator/eBay Sales at Stanley Works on “Employee and Partner Retail Sales: The branded marketplace as a “perk” as well as a sales channel”
Dale Porter, Director of New Channel Development at Nokia on “Getting to Know You: Using multi-channel synergies to create and strengthen partner relationships”
Representatives from Deutsche Bank Securities, Pacific Crest Securities, Prudential Equity Group and Goldman, Sachs & Co will provide a view from Wall Street on the size and direction of the online marketplace opportunity.
Representatives from FindWhat, Overture (paid search division of Yahoo!), and other leading search engines will discuss “Dependable ROI or Marketing Experiment” in a panel moderated by Andy Beal, Vice President of Search Marketing at WebSourced, Inc.
Representatives from Shopping.com, BizRate, PriceGrabber, Yahoo! Shopping and Smarter.com will discuss “Are Comparison Shoppers Finding Your Product?” in a panel moderated by Andy Beal.
For more information, see: www.channeladvisor.com/summit/