Bill Geist, a former executive with a consultancy firm, is the new chief executive officer of Application Partners, a enterprise performance management consulting firm.

Geist comes to the Atlanta firm from Headstrong, a global consultancy based in Fairfax, VA.

He replaces Robert Lasher who will lead I-Partners, a technology firm that has developed an insurance scorecard product.

Geist is a former executive at Scientific-Atlanta and also directed the launch of the Atlanta offices for consultant firms Cambridge Technology Partners and Whittman-Hart (later marchFIRST).

Application Partners: