Brickstream, a developer of surveillance technology used by retailers and other firms to help improve in-store marketing, has landed both new financing and a new chief executive officer.

RBC Technology Ventures is the leader of a $9 million “B” round. Other investors include Columbia Capital and Mohr Davidow Ventures.
The funds will be used to expand sales and marketing as well as to launch an operation in Great Britain.

Paul Greb of RBC will join Brickstream’s board.

“Brickstream’s patented technology suite provides retail operators with an unparalleled and never before possible view of in-store customer behavior,” said Kevin Talbot, vice president of corporate ventures and managing director at RBC Technology Ventures, in a statement. “This company has an exciting technology that delivers quantifiable customer return-on-investment and a proven management team who can grow the company exponentially.”

Brickstream raised $6.2 million in March of last year.

The company also announced Steve Jeffery has taken over as chief executive officer. He resigned earlier this year as president of the Technology Association of Georgia and announced he would take the Brickstream post. Jeffery has worked for IBM, HP, SQL Financials and Clarus. He led the latter two through initial public offerings.
Jeffery replaces Amir Hudda, a co-founder of the company, as CEO. Hudda remains as chairman and will focus on long-term growth, according to Brickstream.

Kevin Ashworth also is joining the Brickstream management team as vice president of operations. Ashworth is a former executive at S1.
Brickstream helps clients to analyze customer activity in stores, the intention being to improve planning and execution of sales, services and marketing. Clients include Bank of America, Lloyds TSB, Royal Bank of Canada, Wells Fargo, SunTrust Bank, Office Depot, CVS Corporation, and Procter & Gamble.