KnowledgeStorm, a technology research site, and MarketingSherpa, a publisher of newsletters and reports about marketing and advertising, will host a teleseminar on IT marketing metrics,

The session is set for Aug. 5 at 4 PM.

Leading the seminar will be Anne Holland, publisher of MarketingSherpa.

Key questions to be addressed are:

  • How much should it cost you to generate a qualified sales lead?

  • Which marketing tactics should I use, and when?

  • How do I optimize my web sites and landing pages for stronger results?

  • How does my budget stack up against the industry average?

    • To register for the seminar, which is free, see: www.knowledgestorm.com/search/viewabstract/67888/67888