MyWeather, which delivers 1.8 million targeted online ads per day, is stepping up its relationship with Accipiter Solutions.
MyWeather will use the latest version of Accipiter’s AdManager 7.0 management solution for ad delivery. The weather site delivers advertising based on weather conditions and demographics.
More than 350 online newspaper weather pages and 200 TV station web pages use information from MyWeather.
AdManager criteria for ad delivery include a user’s address, demographics, hobbies, household income, and whether users are free or a fee-based subscriber.