Sprint will use activity-based management software from SAS in order to get more accurate and timely data on market segments and service profitability, the companies said Wednesday.
Financial terms of the multi-year contract were not disclosed.
“It is Sprint’s philosophy to team with the best in order to both serve our customers and meet our own operational requirements, and SAS is the clear leader in building the kind of applications we need to best understand our customer base and our market opportunities,” said John Larson, director, strategic cost management for Sprint, in a statement. “The knowledge that we gain through the tools SAS provides enables us to best meet the needs of our customers and, ultimately, to better manage our business
overall.”
Sprint business units had used internal applications before the company chose to implement the SAS solution. SAS said it can provide “a centralized, enterprise-wide process for gathering and reporting activity-based data.”
For more information about the product, see: www.sas.com/solutions/abm
