Keith Eades, founder and CEO of Sales Performance International and an author, will present an audio conference seminar on Tuesday, July 27.

“How To Sell Successfully in Today’s Economy: is the title for the conference, which lasts from 1:30-3 PM. Topics include:

  • Why selling solutions, not just products is important.

  • How customers buy – Understanding the psychology of selling.

  • How to create new opportunities – Effective demand generation
    techniques.

  • How to win when you’re not first – Selling in competitive opportunities.

  • How to gain access to buyers with power.

  • How to control the buying process – closing sales effectively

    • To register, see: www.salesandmarketingmag.com/HowTo4.htm

    Eades founded SPI in 1988.

    SPI: www.spisales.com