RALEIGH…ITV, the United Kingdom’s largest commercial TV network, has selected Accipiter Solutions Inc.’s AdBureau hosted ad serving software to manage its online ad management.

Colin Elms, head of online publishing for ITV said Accipter excelled in all of the major categories ITV used to search for an ideal online ad management system.

. “A key factor in our decision to move to AdBureau was the high quality of customer support and account management we received from the Accipiter team,” Elms said.

ITV has become increasingly reliant on Web tie-ins to programming such as reality TV and audience participation shows, he said.

Accipiter expects to serve more than 180 million targeted ads a month to ITV users.