Daily Racing Form will be using AdManager from Accipiter to manage delivery of ads on its web site to some 1.2 million unique users a month, the companies said today.
The DRF web site handles more than 2 million ads a day.
The web site includes race data, charts, workouts, past performances and weather forecasts. DRF includes between 500 and 600 ads.
AdManager will target ads based on specific tracks, provide real-time reporting and track ad inventory. Advertisers can also offer multiple versions of ads.
“DRF can specify any time period for campaigns, ad groups, specific creatives and ad format types such as pop-ups,” said Jeff Wood, Accipiter’s vice president of sales and marketing. “Almost every customer and prospect we have spoken with lately has expressed that this functionality is a must have for the future of online advertising and we are glad to have already delivered it.”