is moving beyond selling art prints and posters plus custom framing.

The company announced over the weekend the launch of its “Original Art & Photography” service at an arts festival in Denver. The rollout includes portfolios from more than 100 photographers and 10 art galleries.

Art collections featured include a special collection from the North Carolina Museum of Art.

“With this Original Art & Photography service, we are driving a true democratization of art by empowering Artists with tools to market and sell their work, and by providing customers with easy access to unique, compelling works of original art,” said Joshua Chodniewicz, CEO of, in announcing the new offerings. “Ultimately, is wrapping its experience and expertise in technology, e-commerce and merchandising into an offering that enables artists to focus on their true passion of creating art.”

Artists can sign up for free or upgrade for additional services. Those who participate can maintain “full control of image display and pricing, and retain an unprecedented 100 percent of proceeds on the sale of all original works,” the company said.

Artists can also utilize art reproduction services from for on-demand services to provide quality reproductions. also is setting up a special collections area, the first of which will be “The Impact of War Exhibition”. The company is accepting submissions from July 13-August 17.