ClearImage, a public relations and business development firm, has won a contract from the ELSPA (The Entertainment and Leisure Software Publishers Association) to help promote the annual European Games Network event this fall.

The EGN show will take place in London on Sept. 1-3.

“We partnered with ClearImage because they are well positioned to develop strategies and implement programs that will build awareness for EGN within the North American interactive entertainment and gaming community,” said Roger Bennett, director general of ELSPA, in a statement. “ClearImage will use their expertise and contacts to promote how EGN has become an international venue for sharing ideas, learning about new tools and technologies and seeing the latest in cutting-edge video game development.”

ClearImage has been tasked to promote the event to North American entertainment and technology firms such as video game publishers, developers, media, and trade associations.

“We have packaged EGN’s comprehensive educational programs, seminars and technology demonstrations with Game Star Live’s multi-format consumer games expo to give technology companies, game developers and publishers as well as video game consumers a single source for demonstrating and fueling the growth of the interactive entertainment industry internationally,” Bennett said.