PriceMcNabb, one of the leading marketing and public relations firms in Charlotte, was acquired by a New York-based firm on Monday.

PriceMcNabb, the fifth largest agency in Charlotte with revenues of $34 million a year according to The Charlotte Observer, has worked with numerous technology-based firms and others that work with tech firms in the Charlotte metro area.

Eric Mower and Associates, which is based in Syracuse, NY, acquired Price McNabb in a deal that creates an agency with $155 million in annual revenues and 200 employees. It maintains offices in Atlanta plus four New York cities — Syracuse, Buffalo, Rochester and Albany.

Financial details of the deal were not disclosed.

PriceMcNabb has some 30 employees. The Charlotte Observer reported that two people would be laid off as a result of the merger. PriceMcNabb was founded in 1967.The companies said PriceMcNabb management would run the Charlotte operation under the name Eric Mower Associates / Price McNabb.

“I’m really looking forward to introducing PriceMcNabb clients to all the additional marketing, communications resources and specialized expertise we’ll have now,” said Tom Eppes, president and CEO of PriceMcNabb. “Joining forces with EMA puts us in a very strong position to compete directly with the big agencies in the east.

“It’s like a Starbucks double espresso latte for me. I’m buzzing — totally energized!”

Eppes becomes a senior partner and a member of the board of directors with Eric Mower.

“PriceMcNabb has an excellent reputation in branding, retail and TV advertising, business-to-business communications and public relations,” said Mower, who is chairman and chief executive of Eric Mower & Associates. “This is a wonderful merger of talent.”

PriceMcNabb clients include Square D, Starbucks, Nucor and