SAS, seeking to capitalize on the growing e-commerce market, introduced “Web Analytics”, a customer intelligence program, on Wednesday at an international conference in Copenhagen, Denmark.

The new product is designed to provide a “complete view” of each customer during each transaction, SAS said in a statement. By better understanding customer wants and needs, SAS said e-commerce firms could “increase customer retention and improve the bottom line.”

The software also helps e-commerce providers be proactive in applying search engine rules to “link specific offers with chosen segments.”

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