The Council for Entrepreneurial Development has set the lineup of speakers and panel topics for its “Engage: Sales and Marketing” session.

The program, which is the third in the Engage series, is set for June 24 starting at 4:30 PM at UNC’s Kenan-Flagler Business School.

Panel discussion subjects and panelists include:

Market Definition: Hitting the Right Target

  • Keith Boswell, Partner, Market Acuity, LLC
  • Chris Newton, Chief Executive Officer, Intervolve, Inc.
  • Kim Shulman, Manager of Program Marketing, Red Hat, Inc.
  • Rick Thompson, Vice President of Marketing & Sales, Flashpoint Technologies
  • Maximizing ROI While Marketing on a “Shoestring” Budget:

  • Gary E. Ban, Chief Executive Officer, Summus, Inc.
  • Marco Fregenal, President & COO, Ultimus, Inc.
  • James Neiser, Chief Marketing Officer, StrikeIron, Inc.
  • Joseph Schachle, Senior Vice President of Marketing & Sales, Inspire Pharmaceuticals, Inc.
  • Grace Ueng, President & Founder, Savvy Marketing Group
  • Sales Channels — Determining the Best Channel Strategy for Your Business:

  • Kathy Barton, Vice President of Marketing, Peopleclick, Inc.
  • Jack Huisman, Director of Sales, StrikeIron, Inc.
  • Donna Peek, Manager of Outsourcing Business Development, SAS Institute
  • Ken West, Principal, Technology Communications Group, LLC
  • Finding and Retaining Dynamic Sales & Marketing People:

  • Don Alexander, Director of Business Development for Life Sciences, Carlyle & Conlan, Inc.
  • Jo Ann Farr, Director of Human Resources, Plectrum, Inc.
  • Mike Goolsby, Senior Director of Sales, Inspire Pharmaceuticals, Inc.
  • Scott Place, President, Maverick Marketing
  • Ed Ungemach, Worldwide Sales Manager, IBM Websphere
  • Bill Warner, Managing Partner and Founder, Paladin & Associates
  • The Art of Selling — Qualifying Prospects to Closing the Sale:

  • Tom Furr, Vice President of Sales, Smart Online, Inc.
  • Lon Lohmiller, Vice President of the Eastern Region, Rand Worldwide
  • Deb Lovig, Vice President of Marketing, Smart Online, Inc.
  • Mark Self, Serial Entrepreneur
  • For more information, see: