The Council for Entrepreneurial Development has set the lineup of speakers and panel topics for its “Engage: Sales and Marketing” session.
The program, which is the third in the Engage series, is set for June 24 starting at 4:30 PM at UNC’s Kenan-Flagler Business School.
Panel discussion subjects and panelists include:
Market Definition: Hitting the Right Target
Keith Boswell, Partner, Market Acuity, LLC
Chris Newton, Chief Executive Officer, Intervolve, Inc.
Kim Shulman, Manager of Program Marketing, Red Hat, Inc.
Rick Thompson, Vice President of Marketing & Sales, Flashpoint Technologies
Maximizing ROI While Marketing on a “Shoestring” Budget:
Gary E. Ban, Chief Executive Officer, Summus, Inc.
Marco Fregenal, President & COO, Ultimus, Inc.
James Neiser, Chief Marketing Officer, StrikeIron, Inc.
Joseph Schachle, Senior Vice President of Marketing & Sales, Inspire Pharmaceuticals, Inc.
Grace Ueng, President & Founder, Savvy Marketing Group
Sales Channels — Determining the Best Channel Strategy for Your Business:
Kathy Barton, Vice President of Marketing, Peopleclick, Inc.
Jack Huisman, Director of Sales, StrikeIron, Inc.
Donna Peek, Manager of Outsourcing Business Development, SAS Institute
Ken West, Principal, Technology Communications Group, LLC
Finding and Retaining Dynamic Sales & Marketing People:
Don Alexander, Director of Business Development for Life Sciences, Carlyle & Conlan, Inc.
Jo Ann Farr, Director of Human Resources, Plectrum, Inc.
Mike Goolsby, Senior Director of Sales, Inspire Pharmaceuticals, Inc.
Scott Place, President, Maverick Marketing
Ed Ungemach, Worldwide Sales Manager, IBM Websphere
Bill Warner, Managing Partner and Founder, Paladin & Associates
The Art of Selling — Qualifying Prospects to Closing the Sale:
Tom Furr, Vice President of Sales, Smart Online, Inc.
Lon Lohmiller, Vice President of the Eastern Region, Rand Worldwide
Deb Lovig, Vice President of Marketing, Smart Online, Inc.
Mark Self, Serial Entrepreneur
For more information, see: www.cednc.org/engage