Art.com, an online marketplace for prints, posters and framing services, recently added a multi-currency solution to its web site in an attempt to assist international customers.
The Currency Detector is from E4X.
The new feature automatically displays a customer’s local currency.
Thirteen currencies are included. Among them are the Australian dollar, British pound, Canadian dollar, Euro, Japanese yen, Hong Kong dollar and Swiss franc Art.com is paid in the equivalent US dollars.
The company said it has “realized increases in international sales volumes” since implementing the solution.
“Art.com customers are more comfortable making purchases in their own currency,” said Emma Battle, director of marketing for Art.com. “With E4X’s solution, we’ve created a more familiar shopping experience for customers in international markets.”