KnowledgeStorm, an online source for technology news and searches, and Associated New Media, a newspaper chain, are the newest users of Accipiter Solution’s online management software.
KnowledgeStorm gets more than 1.5 million users per month, and of those 80 percent reportedly are involved in making technology purchases. It also provides electronic newsletter.
The site will use the new AdManager version 7 from Accipter for scheduling and placement of advertising.
Users seeking IT products are matched to a series of technology providers by KnowledgeStorm.
“AdManager provides us with a level of technology that fulfills all of our requirements and more, all at a cost that fits within our budget,” said Chase Beasley, vice president of architecture and development at KnowledgeStorm, in a statement. “AdManager simply offers more features and benefits than any other ad serving technology on the market at our price point.”
The publishing chain’s electronic group was established in 1995. It includes dailymail.co.uk and mailonsunday.co.uk.
“ANM’s decision to choose AdManager V7 for its ad serving needs is a great validation of Accipiter’s continued investment in our technology,” said Mike Keaton, director of European operations for Accipiter. “This latest release of AdManager was based directly on client feedback and addresses the industry’s need for a more comprehensive ad management solution. As the second significant release in the last 13 months, AdManager V7 further enhances our technology leadership position in the online ad industry.”
Accipter won the contract after being matched against other offerings, ANM said.
“Following a review of our ad serving operations, we decided that Accipiter is best placed to support our online advertising needs today, and to continue to meet those needs as they change and evolve,” said Mark Milner, group commercial director for ANM. “We feel sure that Accipiter’s proven technology, their innovation and experience will help make the launch of our new site a great success.”