CoolSavings, a provider of online direct marketing and media services, is the latest company to sign on to use Accipiter’s AdBureau hosted advertising management solution.
CoolSavings says it selected Accipiter after the Raleigh firm’s product met at least 48 of 53 criteria, including supporting rich media such as audio, video and flash, and ability to create new advertising banner opportunities. The company reviewed products from two other vendors.
Accipiter: www.accipiter.com
