U.S. Bank, a division of U.S. Bancorp and the eighth largest financial holding company in the country, has signed on to use SAS Marketing Automation and SAS Interaction Management products.
The bank will use the SAS applications to enhance its existing customer relationship management program, SAS said.
“Our past experience with SAS and their commitment to making this effort a success separated them from the pack,” said Rich Martino, senior vice president of market information and research. “They understand that this initiative is about supporting our company’s organic growth objectives and they are dedicating their top resources to help us realize that goal.”
SAS: www.sas.com
