Stephen Sasser, chief executive officer at Peopleclick, will be the guest speaker at NC State University’s 11th annual College of Management business plan competition on Saturday.

The event takes place at NCSU’s Nelson Hall. The winners will be announced at 4 PM.

Sasser will talk to the competitors about the importance of business planning.

“A business plan is essential for successful entrepreneurs because it defines success and outlines the milestones to get there,” Sasser said. “A well-managed plan gives you control over your business. Without that control, everything is a surprise.”