919 Marketing Company, one of the better known marketing and public relations agencies for high-tech firms in the Triangle, is branching out further into sports.

Having won a major contract with Unilever Best Foods in what the company calls “a multi-million dollar agreement,” 919 will lead the marketing and PR campaigns for a NASCAR Busch Series program. 919 will work with Bulldawg Marketing in Charlotte on the The Unilever Best Foods Hungry Drivers initiative.

“919 and Bulldawg Marketing developed the Hungry Drivers branding platform, then negotiated an agreement with NASCAR and a series of first ever track campground sampling programs before selecting the race team,” said Nancy Davis, customer marketing manager of national sales channels for Unilever Best Foods. “We selected 919 and Bulldawg because of their joint track record merchandising NASCAR sponsorship initiatives and creating measurable and successful public relations programs. Their forward-thinking, sports marketing expertise, and reputations for outstanding service, made this an easy decision.”

919 has hired two additional people and created 919 sports. It ha worked with other sports operations before, including the Durham Bulls.

Unilever brands include Ragu pasta sauce and Hellmann’s mayonnaise.

“Our company continues to grow and expand its footprint throughout the Carolinas and the Southeast, while helping companies of all sizes establish brand identity and expand market share with sound marketing and public relations strategies,” said David Chapman, founder and chief executive officer of 919 Marketing, in a statement. “This is a unique lifestyle marketing program, built around a multi-brand ‘Hungry Drivers’ platform with national broadcast and a roster of trackside advertising and sampling opportunities.”

919 Marketing: www.919marketing.com