Local agency r+m creative says it has changed its name to R+M to reflect growth and a renewed focus.

The 12-year-old agency, which is based in Cary, says it has steadily expanded and developed a complementary strategic arm.

“The addition of brand managers and strategists has strengthened our creative roots,” said Beverly Murray, president and founder of R+M. “And, just as important, our creative thinking energizes our strategic development. In short, we have a fluid blend of strategy and creativity, in continuous collaboration.”

R+M: www.rmagency.com