Search engine marketing firm WebSourced Inc. has signed an agreement with Did-it.com to utilize the New York company’s pay-per-click (PPC) search campaign management technology platform, Maestro.
WebSourced, which is also working closely with the Google AdWords program to further facilitate keyword buying, has secured direct relationships with other leading search engines to provide paid advertising services to its clients.
KeywordRanking.com, a division of RTP-based WebSourced, will make use of Did-It.com’s Maestro software to create and implement pay-per-click campaigns and keyword buys on behalf of customers.
“This move effectively ensures KeywordRanking’s continued growth in both search engine optimization and pay-per-click,” said Andy Beal, vice president of search marketing at WebSourced. “We now offer clients an integrated approach to website marketing by providing them with comprehensive optimization as well as PPC services.”
KeywordRanking.com uses optimization to ensure search engines can read and index client websites consequently increasing the ranking of these sites. Now, the organization is offering clients PPC advertising services wherein a position in the sponsored listing section of search results is secured via payment.
“KeywordRanking’s experience in securing top placements for client websites using optimization is unsurpassed,” said Pat Martin, president and CEO of WebSourced, a subsidiary of CGI Holding Corp. in Illinois. “Customers can expect to receive the same insight, expertise and proven results from our PPC service.”