WINSTON-Wake Forest University says it is launching a new non-degree executive education program in Charlotte that allows participants to examine business practices without investing in a full MBA degree.

Business Essentials is offered by Wake Forest’s Babcock Graduate School of Management at the school’s Charlotte campus. The school’s main campus is located in Winston-Salem.

Dan Fogel, executive professor of strategy of the Babcock School and dean of the school’s Charlotte programs, says the program will expose participants to up-to-date information on the latest business ideas.

“Imagine you are facing a make or break decision for a new product launch. You have designed the product, test-marketed the idea with existing and potential customers, and decided that you can handle an increase in business,” Fogel says. “Yet, you still have some doubts about whether the money you will spend on this product launch will be the best use of the company’s money. Where do you go for advice? You could turn to consultants, friends or inside employees, or you could get an independent view of your company through our Business Essentials program.”

The program is taught by Wake Forest MBA faculty in Charlotte and focuses on management basics without a long-term commitment. The curriculum also includes theories and tactics, and participants will develop corporate thinking skills. Assignments are designed to be relevant to on-going decisions at participants’ companies, and the format allows other participants to serve as sounding-boards.

The program has two formats to accommodate working professionals. The inaugural class of Business Essentials will meet for 12 weeks from April 15-July 1, with classes held one evening each week from 5:30-8:30 PM. Another option being offered in the fall is an intensive day format, with classes scheduled Monday through Friday, 8:30 AM-4:30 PM, for two weeks, from Oct. 11-15 and Nov. 16-19.

Business Essentials: