At CED’s March Technology Forum, IT buyers and other panelists will discuss how they are setting priorities and allocating their budgets.

The panel, “Following the Money: What IT Buyers are Buying,” will discuss the importance of understanding customers’ buying behavior when creating a successful business model and formulating an appropriate product and sales strategy.

Confirmed speakers include John Glushik of Intersouth Partners as moderator; Chuck Churchill, senior manager of vendor management and enterprise asset management for Cisco Systems; Peopleclick’s Michael Eason; and John Sternbergh, senior vice president and chief information officer for Blue Cross Blue Shield of North Carolina.

The CED Technology Forum is slated for March 10 from 5-7:30 PM at the MCNC Building on Cornwallis Road in RTP. The cost is $15 for members and $30 for non-members.