SAS says European marketing organizations are turning to its global customer intelligence and vertical market experience, from financial services to retail and telecommunications to publishing and manufacturing.
The company says SAS Customer Intelligence solutions allow firms to manage and deliver communications to customers. Using data, marketers can analyze, segment, profile and target customers.
2003 SAS Customer Intelligence contract highlights include financial services firms Fortis (Belgium) and ING Direct (France), telecoms Moscow City Telephone Network (Russia) and Vodafone (Italy), retail companies Loyalty Management (UK) and Otto (Germany), publishing firms Hjemmet Mortensen (Norway) and Sanoma-Uitgevers (Netherlands) and manufacturing companies Fiat Auto (Italy) and Chronopost (France).
“Regardless of the industry, the challenge remains the same: acquiring customers in the most cost-effective manner, retaining profitable customers and growing their value,” said Phil Winters, vice president of Customer Intelligence for SAS International. “As organizations prepare for the economic rebound, they are turning to SAS for the deep insight and breadth of solutions that one-size-fits-all ERP vendors and financially weaker operational CRM vendors don’t have.”