Superior Essex Inc. has selected Porter Novelli as its public relations firm of choice.

Working from its Atlanta office, Porter Novelli will help with communications planning to raise awareness of Superior Essex through media and analyst relations, as well as brand-building activities.

“In our quest to grow Superior Essex beyond its current $1 billion in revenues, we need a partner with the depth and breadth of experience that Porter Novelli provides,” said Stephen Carter, chief executive officer of Superior Essex. “Porter Novelli is a creative, respected agency whose efforts will have a multiplying effect on our key messages and a positive impact on our results.”

Atlanta-based Superior Essex one of the largest North American wire and cable manufacturers, with a broad portfolio of wire and cable products with primary applications in the communications, magnet wire, and related distribution markets.

Superior Essex: