Global Software says it has chosen 5W Public Relations of Manhattan for an international media relations and visibility campaign.

“We look forward to working with 5W Public Relations, a young, energetic New York PR firm, to build the Global Software brand and presence,” said Spencer Kupferman, vice president of corporate affairs at Global Software. “While there are many excellent local PR firms in the Triangle, we chose 5W for its uncommonly strong relationships with international, financial and technology media.”

Based in Raleigh, Global Software was founded in 1981. It develops and markets analytic and financial/procurement solutions for e-commerce and IBM iSeries environments.

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