LendingTree has formed a partnership with real estate advertising firm Network Communications Inc. (NCI) to provide customers with an avenue to browse and find homes for sale online and provide advertisers with qualified leads.

Consumers who visit both companies’ websites can view homes for sale from “The Real Estate Book,” a magazine published by NCI of Lawrenceville, GA. LendingTree customers also will have direct access to the listing agents.

“The content from ‘The Real Estate Book’ will further enable LendingTree to provide consumers with a ‘one-stop-shop’ destination for buying, selling, and financing homes,” said Tom Reddin, president and chief operating officer of LendingTree. “We also anticipate this partnership will prove to be beneficial to our Lender and Realtor partners, as consumers will be more educated about properties before they begin their search for a home.”

LendingTree: www.lendingtree.com

NCI: www.ncinfo.net