Accipiter will deploy AdManager, its flagship online advertising platform, to iMedia Communications, which offers web-based publishing products and executive summits.

Accipiter says iMedia, based in Dana Point, CA, chose its AdManager for performance, scalability, and rich media capabilities. It is designed to keep iMedia’s ad offerings in step with rich media and other emerging ad formats.

“iMedia is known throughout the online advertising community for its dedication to the medium and reputation of moving the needle on behalf of its advertising clients,” said Brian Handly, CEO of Accipiter. “iMedia looked to Accipiter to help them lead by example in order to showcase creative advertising campaigns across their channels.”