Inovis, a provider of business commerce automation software, has named Michael Croxton as senior vice president of marketing.

Croxton is responsible for worldwide marketing initiatives, driving the overall product and communications strategies.

Prior to joining Inovis, Croxton was VP of marketing at Manhattan Associates. He also has held senior management positions at Software Solutions and Softlab.

“We are very pleased to attract someone of Mike’s caliber to our executive team,” said Ilaria Derr, president and chief operating officer of Inovis. “His extensive and proven experience in the supply chain and software industries, as well as tremendous leadership skills, make him ideally qualified to drive Inovis’ marketing strategy. Mike will be invaluable in helping us to aggressively expand our presence in the market.”