ClickCulture has been awarded a contract to design and launch a website for Consort Hair Care for Men, a product of Alberto-Culver, an international business offering personal care and household products.

Consort Hair Care for Men is a hair spray that has a national advertising campaign entitled “Save the Regular Guy.” ClickCulture, based in Raleigh, will provide all online services for the campaign.

“ClickCulture understands that the results of e-marketing must be measurable and quantifiable and we have a proven track record of using technology to increase sales for our clients,” said CEO Lloyd Jacobs. “Alberto-Culver is a premiere organization and we are proud to be a part of this exciting campaign.”

In addition to Consort Hair Care for Men, Alberto-Culver makes Alberto VO5, St. Ives and TRESemme in the United States and internationally. It owns Sally Beauty Company, a marketer of professional beauty care products.