The Cellular Telecommunications and Internet Association (CTIA) will feature the Mobile Entertainment eXpo (MEX) at its upcoming annual trade show.

CTIA Wireless 2004, set for March 22-24 at the Georgia World Congress Center in Atlanta, will showcase a collection of mobile entertainment wares. The MEX is dedicated solely to the latest products and services in mobile gaming, music, video, accessories, hardware and fashion.

A 20,000 square foot area of the exhibit floor, the MEX will feature special exhibits and pavilions, including Fashion in Motion, the Mobile Entertainment Pavilion, the Mobile Music Pavilion, the Wireless Accessories Pavilion and the Wireless Widgets Showcase.

“CTIA was the first to cultivate, embrace and advance the mobile entertainment industry,” said Steve Largent, president and CEO of the CTIA. “We continue to draw special recognition to this thriving segment of wireless, by creating a specialized show within a show. It’s quite a unique compilation of mobile technology that could only fully come to life at the world’s largest wireless trade show. It’s one more attraction that makes the biggest wireless show the best wireless show.”

Also, the CTIA will offer the Mobile Entertainment Summit on March 21 and the Mobile Music Conference on March 24, as well as a series of plenary and break-out sessions that address all the latest issues in wireless, including those affecting the entertainment industry.

The keynote speaker for CTIA Wireless 2004 is Russell Simmons, chairman and CEO of Rush Communications and co-founder and chairman of Def Jam Records.

CTIA Wireless 2004: www.ctiawireless2004.com