Accipiter says its AdManager V7 ad serving platform is the industry’s first to solve the problem of serving active content ads in compliance with guidelines put forth by Microsoft and Macromedia.

Due to a court ruling against Microsoft, changes affecting the display of active content (i.e., Flash, Shockwave, QuickTime, RealAudio, Java applets, and others), which requires Active X controls, will be made in Internet Explorer 7.0.

Using AdManager V7 and by making some modifications to their ad calls, Accipiter says its customers have a solution to serve ads without interference.

“Although it’s unclear what impact this will have on the industry as a whole, we want our customers to be prepared for this potential browser issue,” said Accipiter CEO Brian Handly. “In the worst case scenario, this interruption of content loading could be catastrophic to online publishers who rely heavily on active content in their ads…at a minimum, it’s a nuisance to site administrators and site visitors. Our customers rely on us and our industry leadership to ensure they are ready for the ever changing standards and technologies the industry throws at us.”